Introduction
Trend 1: Short-form video rules
Reels and YouTube Shorts are dominating India’s social media usage. Consumers in Kerala—young and mobile-first—spend most of their time on these platforms. Brands that lean into 15–30 second stories and product demos are seeing huge reach gains digiattireindia.com+7wscubetech.com+7360digital.marketing+7.
Trend 2: Regional language & vernacular content
Malayalam-first content—or even hybrid English-Malayalam captions—fares better than purely English content. It boosts engagement and builds trust with local audiences across Calicut.
Trend 3: User-generated content & micro-influencers
User-generated challenges and campaigns performed by micro/nano influencers yield greater authenticity. Local café owners, fashion brands, and service providers in Calicut can benefit from such campaigns that feel homegrown and relatable —without high celebrity costs